Among the two dozen or so magazines that my family subscribes to
is Men's Journal. I would guess that the age demographic of
Men's Journal subscribers is probably a range of 30 to 50 years old.
For the record, my age is toward the upper region of that
span.
You know how they put those cologne advertisements in magazines?
The ones where you have to open a fold in the paper to get a whiff
of the scent that's being advertised? In several recent issues of
my Men's Journals, there has appeared an ad for a Chanel men's cologne that
I've liked. I asked my wife if she liked it, and she awarded it a
"two thumbs up." If you're going to purchase a cologne, it makes sense
to get one that your wife likes, right? I made a mental note of my
discovery.
So when I was training out of town last week and had a couple
hours of free time, I decided to stop at a department store and
visit the men's fragrance counter to see if I could identify the
eau de toilette that piqued my interest.
"Do you have Chanel cologne?" I asked the salesperson. "I saw one
in a magazine recently that I like but I can't remember the name."
"Sure, right over here," said my thirty-ish salesperson, who I'll
call Ginger. "Here are our Chanel scents."
Ginger led me to a tray upon which four Chanel men's fragrances
resided. I recognized "Allure" as being the cologne I whiffed in my
magazine.
"Ah, here's Allure...that's what I'm looking for," I
announced to Ginger.
"They have Allure or Allure Sport. Which one did you see in the magazine?" she inquired.
"Hmm...good question," I muttered. "Could I try them and see if I
can tell which one I liked?"