ABOUT
SKIP ANDERSON |
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Skip
Anderson is a recognized authority on consumer selling. He is the Founder of Selling to Consumers, a sales training and consulting company specializing in retail, in-home, showroom, real estate, and financial sales training.
Skip is a frequent speaker on sales topics such as "The Miracle of Prospect Engagement." You can reach Skip at 651-681-8568 or here.
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Greetings Skip! Here is your
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A SLEAZY SALESPERSON
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It seems that nobody wants to be a sleazy salesperson these days. It
might be because the general public doesn't seem to like sleazy
salespeople (and who can blame them?). Sales people tell me all the
time that they want to be reputable and not sleazy. They tell me
they care about their customers.
That's an admirable position. In fact, it's a
very admirable position. I
think every salesperson should have that position. I support you if
you have that position.
But don't tell me you care about your customers, if you don't act
like you care about them. It's one thing to
say you care about your customers as an argument against becoming a
"sleazy salesperson," but it's yet another thing to act in a fashion
that is contrary to your position of caring about customers.
Don't...
...ignore the child that's with your customer when she comes into your
retail store. What mother doesn't want a salesperson to acknowledge
her child? How old is she? What's her name? Where does she go to
school? Who's her best friend? Kids are grand. Motherhood is grand.
Act like it... continue
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COMPANIES: ECONOMY GOT YOU DOWN?
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Sales training from Selling to Consumers will help your salespeople maxmize their selling in this challenging economy. We're the B2C sales training experts and we'll help you increase your revenue.
Selling to Consumers 651.681.8568
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LEARN MORE! SELL MORE!
3 ARTICLES
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Sell More!
So the economy is tough. I get that.
But sales people need to sell more,
even in a less than desirable economic conditions. So all of us who
sell need to wrap our collective arms around moving forward, and not
get sucked into the mental quagmire that is defeatest thinking.
So, if you're struggling, make today the day that you begin to sell more:
1.
When your customer calls to order a cord of wood, offer a second cord
of wood for a discounted price. Sell two cords instead of one.
2.
Don't just offer cookies when someone orders a meal ("do you want
cookies with that?"), offer a meal when someone orders cookies ("how
about a roast beef sandwich with that?").
3. Don't just write the policy for their new automobile; offer a life policy, too... continue
An Irritating Salesperson
In successful selling, we use our voices, our facial expressions,
and our body language to help achieve our goals of customer engagement
and a closed sales transaction.
The human voice is a beautiful
thing...sometimes. A pleasing, impactful, effective voice can be a big
asset in selling. Pitch, speed, volume, enunciation, and inflection all
play a role in determining the quality and effectiveness of a speaking
voice. If you don't know how you sound during a sales call, record it,
and you may find your voice needs some work.
One thing I can't stand, though, is a shouting, irritating sales person... watch the video
Interview with Networking Expert Liz Lynch, author of the new book "Smart Networking"
Certainly,
some B2C salespeople spend a great deal of time and effort networking
(typically, those who sell real estate, financial products, and
insurance). But other consumer salespeople haven't jumped on the
networking bandwagon yet (those who sell in retail stores and
showrooms, or those who sell in customers' homes)...
read the interview
- - - - - - - - - - Read articles and get hundreds of free sales resources at our website.
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THERE ARE CONSUMER SALES PEOPLE THAT
NEED TO READ THIS NEWSLETTER! |
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Just go to the bottom of the page and click on "FORWARD"
Do you know people who sell paint, computers, insurance, basement finishing, or women's clothing? Be nice and forward this newsletter to your family, friends, and colleagues who make a living selling. Just click on the FORWARD link at the bottom of this page.
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| SALES PEOPLE: ECONOMY GOT YOU DOWN? |
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If you're tired of mediocrity, sales coaching from Selling to Consumers will help you sell more and keep your attitude focused and in the right placed. Individual coaching programs are customized to meet your needs.
Selling to Consumers 651.681.8568
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THE QUOTE CRIB
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"Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful."
Herman Cain
American Author and Speaker
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